Found Footage: Deconstructing the iPad Ad

Filed under: Found Footage, iPad Neil Curtis, the guy behind the adjective-filled iPad mashup video we presented last month, has taken the iPad commercial shown on the Oscar broadcast and clarified it. Our own Sang Tang did a graphical breakdown of the ad's focus earlier today, so this is a nice companion piece. In his version, he slowed down the ad to 15% speed, which gives you a much better idea of what's really going on. He also comments on a few 'Emperor's New Clothes' moments like switching models in mid-stream and how a graphic dragged into text continues to move without any user intervention. Take a look at this iPad video and see what else you can find.TUAWFound Footage: Deconstructing the iPad Ad originally appeared on The Unofficial Apple Weblog (TUAW) on Tue, 09 Mar 2010 14:00:00 EST. Please see our terms for use of feeds.Read | Permalink | Email this | Comments

March 9, 2010, 11:00 am| Read full article | More articles from tuaw.com