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• Why Book Trailers Are Now Essential to the Publishing Industry

  

  Rye Barcott is the author of It Happened on the Way to War: A Marine’s Path to Peace and co-founder of the non-governmental organization Carolina For Kibera.It felt like I was letting go of my child when I packed the final copy of my book into a box and shipped...

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  March 31, 2011, 1:36 pm| Read full article | More articles from mashable.com

• World Backup Day: Mozy app puts backed-up files at your fingertips

  

  <!--CONTENT START--> Here's another product for World Backup Day. Mozy, a well-respected and veteran cloud backup solution for Mac and PC, has delivered Mozy to the App Store. This app, which is a free download that works with any iOS device, gives you access to all of those files from...

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  March 31, 2011, 1:00 pm| Read full article | More articles from tuaw.com

• 10 Essential Mobile Apps for Baseball Fans

  

  Take me out to the ball game; Take me out to the crowd; Buy me some peanuts and baseball apps…Today is opening day, thus commencing a long and exciting season of homers, no-hitters (hopefully) and enjoyment from this all-American pastime. If you’re finalizing your fantasy team, fancy yourself a baseball...

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  March 31, 2011, 12:22 pm| Read full article | More articles from mashable.com

• Top 10 Twitter Trends This Month [CHART]

  

  March is said to come in like a lion and go out like a lamb, but in social media at least, it came in like a tiger blood-infused Charlie Sheen and went out like a modestly talented 13-year-old girl.Sheen’s public meltdown was one of the top trending topics of the...

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  March 31, 2011, 11:05 am| Read full article | More articles from mashable.com

• How the Pros Measure Social Media Marketing Success

  

  The Modern Media Agency Series is supported by IDG. With the explosion of mobile devices, advertising dollars will begin to shift to mobile for tech marketers this year. IDG Global Solutions President Matt Yorke explains why these trends should not be ignored.The notion that marketing costs can’t always be understood...

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  March 31, 2011, 10:01 am| Read full article | More articles from mashable.com

• 7 Tips For Growing a Two-Sided Online Marketplace

  

  Shane Snow is a Mashable contributor and the co-founder of Contently.com.At my current startup, we recently confronted an interesting challenge: How do you grow a two-sided marketplace without frustrating early users? Testing with real customers is incredibly important in the beginning stages. But when your business facilitates interactions between buyers...

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  March 31, 2011, 7:47 am| Read full article | More articles from mashable.com

• Feature: High-performance computing on gamer PCs, Part 1: Hardware

  

  <!--body--> It is hard to imagine performing research without the help of scientific computing. The days of scientists working only at a lab bench or poring over equations are rapidly fading. Today, experiments can be planned based on output from computer simulations, and experimental results are confirmed using computational methods. For example,...

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  March 30, 2011, 9:30 pm| Read full article | More articles from arstechnica.com

• TUAW TV Live: The "keep Steve entertained" episode

  

  <!--CONTENT START--> Good afternoon, everyone -- it's time for another episode of TUAW TV Live. As noted, I'm on a trip this week. While it's been a great time for me to write TUAW posts and move ahead on a book revision, it's been a relatively boring time for me...

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  March 30, 2011, 2:55 pm| Read full article | More articles from tuaw.com

• 8 Ways Companies Can Contribute to Open Source Communities

  

  Dr. Nic Williams is VP, Technology at Engine Yard where he is responsible for its large Open Source program. You can follow him on Twitter @drnic and read the Engine Yard blog at engineyard.com/blog.Open source software (OSS) is recognized for the cost savings it delivers when compared with proprietary alternatives....

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  March 30, 2011, 12:37 pm| Read full article | More articles from mashable.com

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