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• After Co-Founder’s Departure, Is Blippy a F’d Company?

  

  Blippy splashed on to the startup scene in late 2009, hailed by The New York Times as a “Twitter for credit credit purchases.” Little more than a year later, Blippy co-founder Philip “Pud” Kaplan has made a quiet exit from the credit card purchase-sharing site he also helped finance.Kaplan, whose...

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  March 31, 2011, 2:39 pm| Read full article | More articles from mashable.com

• Shazam Teams Up With The Wombats To Create Scratch-Off Website Replete With Prizes

  

  As a musician, you could send out an email entreating folks to check out your new album, or you could create a rad, interactive experience bursting with music and freebies for fans to get them pumped for said album. Indie rock band The Wombats chose the latter option.In order to...

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  March 31, 2011, 2:26 pm| Read full article | More articles from mashable.com

• Why Book Trailers Are Now Essential to the Publishing Industry

  

  Rye Barcott is the author of It Happened on the Way to War: A Marine’s Path to Peace and co-founder of the non-governmental organization Carolina For Kibera.It felt like I was letting go of my child when I packed the final copy of my book into a box and shipped...

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  March 31, 2011, 1:36 pm| Read full article | More articles from mashable.com

• Top 10 Twitter Trends This Month [CHART]

  

  March is said to come in like a lion and go out like a lamb, but in social media at least, it came in like a tiger blood-infused Charlie Sheen and went out like a modestly talented 13-year-old girl.Sheen’s public meltdown was one of the top trending topics of the...

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  March 31, 2011, 11:05 am| Read full article | More articles from mashable.com

• Twitter Removes Unpopular “Quick Bar” From iPhone App

  

  Twitter has gotten rid of the Quick Bar, a relatively new feature that floats at the top of the Twitter timeline in its official apps for the iPhone and iPad.The widely unpopular addition, more commonly referred to as the “dickbar,” was included in an update to Twitter’s iOS apps in...

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  March 31, 2011, 10:41 am| Read full article | More articles from mashable.com

• How the Pros Measure Social Media Marketing Success

  

  The Modern Media Agency Series is supported by IDG. With the explosion of mobile devices, advertising dollars will begin to shift to mobile for tech marketers this year. IDG Global Solutions President Matt Yorke explains why these trends should not be ignored.The notion that marketing costs can’t always be understood...

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  March 31, 2011, 10:01 am| Read full article | More articles from mashable.com

• Science Channel Experiments With On-Air Tweets in Primetime

  

  The Science Channel will debut its first Twitter event Friday, April 1, (April Fool’s Day), during the marathon of the hit series, An Idiot Abroad.Beginning at 2:30 p.m. and running until 11:00 p.m., the Discovery Communications cable network will air all eight episodes of the Ricky Gervais/Stephen Merchant series. In...

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  March 31, 2011, 9:55 am| Read full article | More articles from mashable.com

• 7 Tips For Growing a Two-Sided Online Marketplace

  

  Shane Snow is a Mashable contributor and the co-founder of Contently.com.At my current startup, we recently confronted an interesting challenge: How do you grow a two-sided marketplace without frustrating early users? Testing with real customers is incredibly important in the beginning stages. But when your business facilitates interactions between buyers...

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  March 31, 2011, 7:47 am| Read full article | More articles from mashable.com

• New York Public Library Partners With Foursquare

  

  The New York Public Library announced a new partnership with Foursquare Wednesday that gives patrons a special “Find the Future Centennial” badge.The new badge celebrates the hundredth birthday of the library’s Stephen A. Schwarzman Building on 42nd Street. To earn the new badge, Foursquare users can check in at various...

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  March 30, 2011, 3:19 pm| Read full article | More articles from mashable.com

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